Just Heavenly was incorporated in 2001, but in essence it began in 1994 in the home kitchen of Allan Yap, one of Just Heavenly’s founders. In 2001, together with Nigel Skelchy, they embarked on the journey which is now Just Heavenly. 

Allan and Nigel, saw a niche in delicious home-baked style cakes and also customised or novelty cakes. There was also a need for a professional wedding cake designer in Kuala Lumpur. In effect, Just Heavenly moved customised wedding cakes out of the realms of home baking and began a revolution in the Malaysian market. Today, Just Heavenly has 3 cake stores and a Cafe dotted around Kuala Lumpur still designing dreams and serving pleasure. The rest, as you can say, is history.